How will Microsoft explain the thinking behind these products? I’m not suggesting we should naively take what’s said on stage at face value, but paying attention can be instructive. New rumors have solidified not only the ARM Surface, but also the likelihood of a dual-screened device and a new flavor of Windows, called Windows 10X.īy subscribing, you are agreeing to receive a daily newsletter from The Verge that highlights top stories of the day, as well as occasional messages from sponsors and / or partners of The Verge.
Microsoft very much needs to tell a story about itself and its hardware because it is seemingly doing at least two big, new things - and maybe more. We have something to say and it’s going to take an hour.” What Apple or Microsoft or Google or whomever decide to do with that very valuable attention is notable. Amazon was communicating something important about itself by cramming so much into such a small space.Įvery company only gets a certain number of opportunities to say, “Pay attention to us right now. I want to talk through a specific example of a tech keynote being instructive: Amazon’s big 80-product extravaganza last week. I’m absolutely not going to defend all of the pomp and hype, but I do think these things are worth paying attention to.
Charlie Warzel at The New York Times wrote last month that he hoped these sorts of keynotes would become a thing of the past. Today is Microsoft’s big day, as you no doubt have surmised from everything I’ve been writing about.
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